Understanding the user demographic and how the product can benefit them.
Emily
Emily is a 28-year-old woman who is addicted to cocaine and working remotely from home. Because of the pandemic, she is unable to get cocaine and keep enough in her supply. Additionally, her addiction is starting to become expensive, and she is already struggling to make ends meet. Emily wants to attend meetings and become sober, however, she cannot leave her home due to the pandemic.
George
George is a 21-year-old male who has had to move back home with his parents due to the pandemic. George finds himself with increasing anxiety because of both the pandemic and living with his parents again. He has used drugs in the past, but has been sober for 3 years. George becomes afraid that because of this anxiety he will relapse with his drug use and wants to find a way he can anonymously attend meetings without his parents, family, or friends knowing.
Ryan
Ryan is a 32-year-old male who is now working from home due to the pandemic. His job originally did not involve him interacting with a lot of people, so now he is feeling especially alone. To deal with this, he has started to use recreational marijuana to “feel something.” As the pandemic continues, Ryan starts to become worried that he could become addicted to marijuana as he is using it more and more frequently. Ryan wants to find a way he can maintain his drug use and not become addicted from the comfort of his own home.
