Client
Decathlon UK
My Role
Sole UI designer for the website from
concept to development.
Tools
Figma
Summary
A B2B E-Commerce Platform that provides an exclusive tool to help when placing bulk orders.
Timeline
6 months | Jan 2022 - June 2022

Company

Decathlon is the world's largest sporting goods retailer. I worked as a full time UI/UX designer on the IT Innovation team at Decathlon UK for about a year.

Context

The current Decathlon website had no way to provide benefit to businesses placing bulk orders unless speaking with Customer Support.

Product

An independent website that allows Decathlon to provide businesses with a quotation tool for bulk orders, provides discount based on product factors, and generates invoice.
Web Pages

My Role

I was a designer IT innovation team to develop the concept and prototype this website project proposal that was going to be pitched as a tool for three countries.
As a junior designer, I was given the task to design the entire user flow of both desktop and mobile versions of this website.

I designed the entire user interface for the website, created flows, prototypes, wireframes and high-fidelity visual mockups for the desktop and mobile versions on Figma. Included 30+ frames for different pages and user flows aligning with the Decathlon design system.

I worked in a cross functional team, collaborated with project managers and developers to come up with the feature proposals and strategy to be incorporated into phase one of the project.

Process

I routinely communicated my designs and ideas to the PM, developer and my manager to discuss improvements.

I confidently communicated the final designs to stakeholders in the UK, Germany and Belgium. The fact that I was a Junior UI/UX Designer pitching the full scope of the product to a meeting with 20 people was a great opportunity a I was grateful been given that responsibility.

Reflections

Sharing a visual prototype is helpful when sharing initial ideas with cross-functional partners. By sharing low-fidelity explorations and visual references, I could better communicate with developers, product managers, and UX designers about the feasibility and timeline.
Being pro-active, creative, and bold! At first, it was challenging to explore an area of the global e-commerce website, that has not been explored before. I reached out to stakeholder partners in and out of my team to get insights and feedback. Through this process, I was able to create new interactions and features, bringing a new perspective to what the team can do with this website.
Next Steps. We know there are many more ways to refine and expand the scope of our product down the road. One next step my team would like to pursue is to conduct more usability testing and acquire feedback on the user experience of the platform. Then we would need sign off from the stakeholders to move this pitch to development.
Jyotsna Venkatesh
jyotsna.venk@gmail.com