Decathlon is the world's largest sporting goods retailer. I worked as a full time UI/UX designer on the IT Innovation team at Decathlon UK for about a year.

The current Decathlon website had no way to provide benefit to businesses placing bulk orders unless speaking with Customer Support.

An independent website that allows Decathlon to provide businesses with a quotation tool for bulk orders, provides discount based on product factors, and generates invoice.

I was the only designer given the task to design the entire user flow of both desktop and mobile versions of this website. This concept was going to be pitched to three countries.
This was a project proposal task given to me as a designer on the IT innovation team.

I designed the entire user interface for the website, created flows, prototypes, wireframes and high-fidelity visual mockups for the desktop and mobile versions on Figma. Included 17 frames for different pages and user flows aligning with the Decathlon design system.

I worked in a cross functional team, collaborated with project managers and developers to come up with a features list to be incorporated into phase one of the project.

I worked within the Decathlon design system and had to incorporate the e-commerce design into this new website. I communicated the final designs to stakeholders in the UK, Germany and Belgium. The team consisted of UX designers, full stack developers and project managers. The fact that I was a junior UI/UX Designer pitching the full scope of the product to a meeting with 20 people was a great opportunity that I was grateful to have been given that responsibility.

Sharing a visual prototype is helpful when sharing initial ideas with cross-functional partners. By sharing low-fidelity explorations and visual references, I could better communicate with developers, product managers, and UX designers about the feasibility and timeline.

Being pro-active, creative, and bold! At first, it was challenging to explore an area of the global e-commerce website, that has not been explored before. I reached out to cross-functional partners in and out of my team to get insights and feedback. Through this process, I was able to create new interactions and features, bringing a new perspective to what the team can do with this website.

Next Steps. We know there are many more ways to refine and expand the scope of our product down the road. One next step my team would like to pursue is to conduct more usability testing and acquire feedback on the user experience of the platform. Then we would need sign off from the stakeholders to move this pitch to development.