Case Study

Design and redesign of a storytelling app meant to foster connection and engagement across generations

Context

Storio is an app designed by a team of five as part of a Designathon hosted by Apple that took place over two days. Came 2nd.

I then worked on the app further. The case study here is my redesign of the product.

Overview

A story telling and listening app, which lets children listen to stories told by the older generation from their culture in their native language.

Role

Phase I: As the product lead for this project in a teamof 5, I led the concept development and strategy. I also designed the ui for "story listener" part of the interface.

Phase II: Redesigned user journey and iterated the whole UI and user experience of the app for both storyteller and storylistener as the sole designer.

Providing Context

Why Storio?
A storytelling application?

Problem

Modern nuclear families and diaspora leave many children feeling isolated due to the distance from their home, culture and larger family units and communities.
I see my younger cousins, nieces and nephews have a childhood that is so different from mine. I grew up with a large family all of whom speak my native language.

But they don't have that immediate network of family. Living in a place far from home, they only get to see their grandparents when they visit.

My favorite childhood memories involve my grandparents reading bedtime stories and sharing long forgotten folklore.
Storytelling has been a vital part of many cultures across the world. It provides support and engagement needed for an emotionally and culturally rich upbringing.

Solution

A platform that gives grandparents the space to tell the stories we need to remember, and immerse children in their culture and language through the art of storytelling.
Bedtime storytelling is crucial for creating an inclusive and nurturing environment, fostering a sense of belonging and pride for their culture, enhancing language and comprehension, and sparking creativity and imagination.

Project Overview

Why Design and Redesign?

Phase I

Feb 2024 / I was part of a team of five designers.
I came up with the idea and concept for a storytelling app. As a team, we came up with the features list, mapped the user journey and user experience and finally designed the ui and made the prototype.

Phase II

May 2024 / I was the sole designer.
I really liked this idea, as DEI product initiatives are close to my heart, and I think this idea could drive profound impact.

I wanted to articulate and better convey certain design decisions I wanted to improve on.  

Understanding Product

What does Storio do?

Who are the users?

Storytellers 
People over 40 years old.
People who want to recite stories to their related grandchildren or other children on the platform.
Storylisteners 
Children aged between 2 - 12 years.
Children who live away from family, who want to be read to by their own or other grandparents on the platform.

User + Product Considerations

The Big Bad Wolf

The worst headline for the product:
A storytelling application with predatory intentions
The storyteller could be a predator or groomer and take advantage of the nature of the product to manipulate little kids.
How could we moderate content being published?

Peter Pan

The last thing I want to encourage is
More screentime and more ipad kids
Let's cherish innocence and the joys of childhood by providing an experience that is inherently beneficial to their growth and reduces the amount of time they spend on their ipad on this app.
How could we reduce the screentime on the app?

The Pied Piper

A problem I think could be tricky to solve
Internal biases of storytellers
People can unintentionally let slip their internal biases, cultural prejudice, bad language, racist comments, backward thinking. We don't want these thoughts and opinions to lead children astray.
Can we use AI and train LLMs to identify bad intentions in storytelling?

Understanding Product

Redesign: Explorations

The goal of this project was to create a safe, collaborative environment that facilitates stories to engage children and the older folk.

01.

Verify storytellers

We can approach the problem of regulating 'storyteller users' by giving the option of the parent verifying a user. This way a parent can filter and allow only verified users to show up on their feed if they please.
02.

Clear, big iconography

Implementing clean, clear big icons makes it more accessible as we're dealing with a different demographic of users.
03.

Black screen video player

To minimize screen time, showing a black screen would decrease the time spent looking at the screen, and also dims the backlight so children can sleep better.

> A soft glow emanates from the player to mimic a night light.
> A timer to shut off the app after x time

i was the sole designer

Three main flows to address user needs ~

01.

Onboarding Storyteller

02.

Helpful walkthrough

03.

Recording a Story

04.

Onboarding Listener

05.

Listener Journey

phase 1 (old version)

Check out the phase I case study of Storio here~

Role

I worked in a team of 5, for 2 days.
Jyotsna
Ishita
Shrey
Aarya
Shivangi
Project Lead, UI/UX Designer
UX Lead, UI/UX Designer
UX Developer
UX Researcher
UI & Graphic Designer

Reflections

Effective and impactful design decisions really change the user journey and experience of the product. It's always beneficial to design with a user first mindset. Really putting in effort to do good UI also makes the experience more enjoyable.
I struggled with designing an app for kids. I do not want to be responsible for another generation of ipad kids, I think we should all stop designing apps for children. But I really do think children could benefit from this application. Would love to take it further and conduct user research and testing.
Designing for children is a whole different ball game. Would love to study the research there, and what the industry does to empower kids to use an app.
Jyotsna Venkatesh
jyotsna.venk@gmail.com